Tikok wants to conquer gaming area, tests the first games
According to Reuters , TikTok is currently working on an introduction to the Gaming area. For this purpose, tests are currently to take place in Vietnam, in which games are part of the conventional Tikok app. Games for the app will also be published in other parts of Southeast Asia in other parts of Southeast Asia. Reuters notes that games as part of the app would drive both the advertising revenue and the time spent on the app. This would coincide with the company's goal of increasing the watch-time of your own videos in the future. For this, it has already been announced to increase the maximum video length from one to three minutes. According to a representative of the company, HTML5 mini games have already been tested. So far, it has not yet been commented on larger ambitions in terms of gaming. In fact, in addition to mini -games for the app, there should also be larger ideas and goals at Tiktok, although it is currently not known how exactly these should look like.
Who delivers the games?
So far, Tiktok has established games in his own app twice. Garden of Food was a game reminiscent of Farmville, which was supposed to support the charitable purposes in the United States. Specifically, the focus here was on the "Feeding America" organization. The second project, Disco Loco 3D, was developed ironic together with the studio behind Farmville. Disco Loco 3D is simply an endless running within the app. So far, the projects have not been particularly exciting.
Nevertheless, it should be interesting to observe to what extent a platform like Tikkok could influence the market in the future. Consequences on other social media platforms are currently visible primarily by attempting various platforms to implement the concept of extremely short videos.
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